Most of you are aware of precautionary steps being taken by companies and organizations regarding the COVID-19. We want to update you on steps we are taking to mitigate the spread of the virus. We will aslo share how this virus is effecting our small business.
With large group gatherings being cancelled and social distancing taking place globally, it’s safe to say that the market for clear bags took a quick turn. I suppose this is actually a good thing since PVC bags are not being used – considering our entire goal is to rid the use of PVC plastic bags used for these games and events with bag policies. At first we thought this could be detrimental to our pending orders as most Universities extend their spring breaks indefinitely and the NCAA cancels March Madness. It’s easy to understand why no one would need ‘clear bags.’ If there is no graduation to attend or basketball games to go to, then there is no need for the UnEARTH Netted Bag, right??
Many of our customers are being asked to work from home. They are dealing with situations much more immediate than the decision of which promotional product to purchase next year. We at UnEARTH have decided it be best to take a time-out and analyze our backend a bit to allow the abruptness of this predicament to settle in.
What does that mean?
Over the course of the last few days we at UnEARTH have had some time to reflect on and redirect our vision. We thought about who we are as a company and who we want to be. Up to this point we viewed ourselves and the UnEARTH Netted Bag as a promotional product. An item used as ‘swag’ to giveaway to fans or customers attending large events.
The slowness of the Caronavirus is actually forcing us to sit down and open our eyes to the realization that we are in fact NOT A PROMOTIONAL PRODUCT!! (whaaaaat?) We are not selling bags simply for bags sake, oh no no. We are selling our Movement, the Clear Bag Not Plastic Movement that was created to redesign the flawed system of the Clear Bag Policy. A movement that speaks to our beliefs and values, and creates opportunity for change and a way to directly affect plastic use here in the U.S..
Our customers are not people that want a sweet, new, unique promotional item that is going to bring them attention. Our customers are those that care about our environment and how plastic destroys ecosystems. They want change just as much as we do. Our customers are not customers at all, they are partners that want to support this necessary change!
Supporting the #clearbagnotplastic Movement means so much more than just buying bags. This is why we are undergoing some really awesome improvements over the course of the next couple of months. We are restructuring our business model, pricing, and our kickback to the community and environment.
This too, shall pass
The reality of this situation that we as a community are currently in with this virus is that IT WILL PASS and things will eventually resume. People will cheer at football games and basketball games in the future. People will dance together at concerts and festivals once again! Now, I do not know when that will be, but what I do that is that it will be.
I am so excited to share with you all that we have in store. Please, stay tuned. I look forward to sharing more with you soon!
The UnEARTH Netted Bag is great for SO MUCH MORE than just a ‘clear bag’. I know groceries are a necessity, especially right now. Don’t panic and use a plastic bag, use an UnEARTH Netted Bag. Support this movement and small business as we go through rough times!
Stay safe, stay creative.